
Vcast on Razr – Will this work for Sailing?
USA Today technolgy writer Kevin Maney has an excellent article on what he calls the “Fidelity” of technology. Basically, it’s about the difference a user experiences when they change from consuming entertainment and information on all the various technology platforms we have now have to feed our insatiable jones for “getting high on information”, as the Red Hot Chili Peppers like to sing about.
Kevin’s themes are broad generally, mostly related to large consumer auidences for things like mass market TV, movies and music. But as I read his article, and his blog which I do every day, I put a bit more thought than usual into these trends and how they might impact sailing.
Certainly Quokka gave us the first dose of “high fidelity” sailing in a technology form. They were probably just a bit early to the market. The Volvo Ocean Race hasn’t lost a beat though, and for sure what they did with their coverage in this cycle elevated again the standard for onboard communication to a mass audience.
The question for sailing though is going to be as Kevin develops – it is not about the ability to technically deliver a message, it is about tailoring the message to the media platform. Do I want to watch a match race on a Vcast capable phone – doubtful. Would I like to get inside information and interviews from my favorite team in the America’s Cup delivered this way – probably.
But to go one step further into the world of simply communicating within our own clubs – consider how these tools will be used for YouTube type broadcasts about club events to club members who could not attend, but yet still want to have the sense of involvement. It is these sorts of things that will help keep the community of sailors glued together during the times when we can’t be physically present, keeping clubs more relevant to people who have an interest, but not the time we once did to be with our friends.
You can read all of Kevin’s USA Today story here.
Posted by Peter Huston 
Posted by Peter Huston 
Posted by Peter Huston 








